Business

BU 105 Global Business
3 credits
This is an introductory business course that introduces students to the intricacies of business and management. Students are provided a general overview of how business interfaces with many aspects of American society. Topics include: Forms of ownership, entrepreneurism, management, leadership, motivation, world class products, marketing, advertising, accounting, banking, promotion, distribution channels, and the domestic economy.  All B.P.S. students (excluding Equine) must take this course in their second semester. (Offered spring term)
 
BU 110 Principles of Management
3 credits (CS)

Principles of management and the focus and function of an organization are explored. Among topics included are ethics, diversity, TQM, social responsibilities, multinational enterprises, and the functions of planning, organizing, leading, and controlling. Student must pass the course with a "C" or better. (Offered fall and spring terms)
 
BU 112 Business Operations for Farm and Stable Owners
3 credits (CS)
This course is concerned with the design, construction and maintenance of equine facilities; site selection and preparation; the selection and maintenance of equipment and fencing; arena design and footing; storage options; safety and security concerns; and the financial management of stables and farms including capitalization, depreciation, budgeting and inventory. Attention is given to the questions of efficiency, management, promotion, and basic small business organization and operation. All Management: Equine Business Management students must take this course in their second semester. (Offered spring term)  Prerequisite or co-requisite: BU 110 Principles of Management.

BU 121 Microsoft Word
1 credit (CS)

Computer software is a valuable tool in the world today. This hands-on course will survey the concepts related to using word processing software and the dedicated utilization of such software. A strong emphasis will be placed on applying word processing skills in a variety of situations and subject areas. (Offered fall and spring term)

BU 122 Microsoft Excel
1 credit (CS)

Computer software is a valuable tool in the world today. This hands-on course will survey the concepts related to using Spreadsheet software and the dedicated utilization of such software. A strong emphasis will be placed on applying Spreadsheet skills in a variety of situations and subject areas. (Offered fall and spring term)

BU 123 Microsoft Access
1 credit (CS)

Computer software is a valuable tool in the world today. This hands-on course will survey the concepts related to using database software and the dedicated utilization of such software. A strong emphasis will be placed on applying database skills in a variety of situations and subject areas. (Offered on a rotating basis)

BU 128 Electronic Publishing
3 credits (CS)

This course introduces students to the concepts and practice of electronic publishing. Most of the course consists of intensive training with electronic publishing software supporting student projects in the College laboratories. Analysis of student projects and study of design principles train students to distinguish excellent quality in publishing products and to create projects that conform to industry standards for excellence. (Offered on a rotating basis)

BU 145 Principles of Advertising
3 credits (CS)

A survey course that introduces the student to the major aspects of advertising. The course examines the ideas, principles and concepts that may be used to inform consumers about the availability of products and services. Among the topics covered are sales planning and forecasting and the development of promotional programs. (Offered every three years)
 
BU 205 Consumer Behavior
3 credits (CS)

This course examines and evaluates consumer needs, attitudes, and behavior and their effects on the marketing of different products and services. Individual consumer differences, environmental influences, and marketing strategies are also explored to determine how they affect consumer choice. Combining the disciplines of psychology and marketing, the course covers topics such as decision making; perceptions and information processing; attitudes and attitude-change strategies; and demographics and segmentation that influence consumer behavior. A detailed paper or project of individual interest is required of each student. (Offered on a rotating basis)
 
BU 212 Small Business Management/Ownership
3 credits (CS)

This course studies the environment in which a small business functions. Topics included are: establishing, operating, and managing a small business for profit. Advertising, legal and government controls, taxes, credit, insurance, cash flow, and management techniques are also presented. (Offered spring term)
 
BU 213 Retail Management
3 credits (CS)

An exploration of the principles of successful store management, this course analyzes the major divisions of the retail store and demonstrates the ways in which they work together for efficiency of operation. Discussion centers on store policies, buying, personnel, and customer and community relations management. Special attention is given to cultural diversity within the industry. (Offered every three years)
 
BU 215 Arts Management
3 credits (CS)

This course explores the various management facets of nonprofit and profit-based arts organizations in the United States. Students discover the variety and function of arts organizations through readings, field trips and guest lecturers, class discussion, and research. Topics explored include: goal-setting, fund raising, marketing, audience development, outreach to the community and non-traditional constituencies, bookkeeping, employee issues, and the special concerns of nonprofit organizations. (Offered spring term of odd years)
 
BU 220 Business Communications
3 credits (CS)

This is a writing-intensive course. This hands-on, project-oriented course will explore applications of word processing software, which will be incorporated into the creation of letters, memos, and short reports. Both research and composition will have important positions in this creation. The conceptual/lecture component of this course will survey current topics in management, including: trends, technology and businesses, and multicultural aspects of doing business. The course will also introduce proper presentation techniques. (Offered on a rotating basis)

BU 233 Human Resources Management
3 credits (CS)

The function of personnel management and the integration of human resources are explored. Topics include the organization of work and structure, staffing, training, recruitment, interviewing, testing, organizational and managerial development, performance evaluation, diversity, supervision and management-labor relations. (Offered fall and spring terms)  Prerequisite: BU 110 Principles of Management.
 
BU 240 Principles of Marketing
3 credits (CS)

This is an introductory course that helps students develop an understanding of the marketing process from the point of view of producers, wholesalers, and retailers. A basic survey, it analyzes the institutions involved and the operations needed to satisfy the needs of ultimate consumers. (Offered fall and spring terms) Prerequisite: EN 101 Academic Writing I.

BU 241 Sales Management
3 credits (CS)

This course offers an examination of modern selling techniques. Emphasis is on the examination of consumer buying motives and successful methods of satisfying customer wants and needs while building good will and establishing customer satisfaction. Student involvement is stressed through the use of sales presentations, and class discussion. (Offered every three years) Prerequisite: CM 121 Effective Speaking.
 
BU 281 Business Management Internship
3-6 credits (CS)

Practical experience is available to students in the business and accounting programs. On-the-job experience may be obtained in such areas as marketing, retailing, banking, accounting and government. Students attend a seminar class as a component of the course. Participants must provide their own transportation. (Offered fall and spring terms)  Prerequisites: The student must present an overall cumulative average of 2.5 with a 2.7 in required business courses, and have sophomore standing or permission of the instructor.
 
BU 288 Walt Disney World Internship
6 credits (CS)

Students intern at Walt Disney World in Orlando, Florida. Interviews are held each semester. (Offered as an independent study for students accepted into the program.) Prerequisites: Students must have a 2.75 grade point average and 12 academic credits. Permission of instructor is required.
 
BU 301 SPSS
1 credit (CS)

This course is designed to provide a fundamental understanding of the use of the statistical software package SPSS. This is not a statistics course, but relies on a previous understanding of statistics. SPSS will be used for descriptive as well as inferential statistics.  This course should be taken concurrently with BU 473/475.  (Offered fall term)
 
BU 305 Money and Banking
3 credits (CS)

This course is a study of the role of money in the U.S. financial system, in particular the operations, functions, structure and regulations of the system and functions of central banking. Special emphasis is given to the study of monetary theories, monetary management and the effectiveness of monetary policy. (Offered periodically)  Prerequisites: HG 131 Macroeconomics, HG 132 Microeconomics, and junior standing.
 
BU 311 Supply Chain Management
3 credits (CS)

This course introduces the fundamental components of supply chain management on both individual and interrelated dimensions. Topics include transportation, warehousing, inventory management and customer service. (Offered spring term in even numbered years)  Prerequisite: SM 261 Statistics.

BU 326 E-Commerce
3 credits (CS)

Electronic commerce (EC) describes doing business – primarily buying and selling of goods and services – on the Web. Thanks to its 24x7 availability, global reach, and interaction and information delivery capabilities, the Web is rapidly becoming a multi-billion dollar source of revenue for doing business across the globe. This course will help students perceive and understand the opportunities and risks that lie ahead for e-commerce and EC Web sites. Students should be able to identify the technological, business, and social forces that have shaped the growth of e-commerce and extend that understanding into the years ahead. The course will also develop an understanding of online marketing as it applies to the Internet. (Offered periodically)
 
BU 327 Data Processing and Information Management
3 credits (CS)

This course deals with business data processing systems usage, applications and issues. Preparation and analysis of reports and use of data in management decisions is included. Data processing and analysis are applied to common aspects in management. (Offered periodically)  Prerequisites: BU 121 Microsoft Word and BU 122 Microsoft Excel.

BU 331 Organizational Behavior
3 credits (CS)

This course examines the process by which behavioral science knowledge and practices are used to help organizations achieve greater effectiveness, including improved quality of life, increased productivity, improved product and service quality, and executive development. (Offered fall term) Prerequisite: SB 120 Introduction to Psychology.
 
BU 334 Diversity Management
3 credits (CS)

This course will examine the concepts of diversity that exist in the common workplace today. It will provide a broad overview of what constitutes diversity, provide a detailed look at diversity initiatives and how they can be improved, attempt to define diversity management and present a framework for implementing diversity management and will provide information on United States demographic dimensions such as age, gender, race, language, sexual orientation, and disability status. (Offered periodically)
 
BU 338 Problems in Management and Supervision
3 credits (CS)

The case method is utilized to analyze individual and group behavior in the workplace. Planning, recruiting, communications, grievances and conflict resolutions are covered. Various techniques and strategies for problem-solving are explored. (Offered spring term of even numbered years)
 
BU 346 Purchasing Management
3 credits (CS)

This course will reflect the current issues, needs and trends in the field of purchasing management, providing an overview of the role of the purchasing officer. Purchasing officers are responsible for the procurement of goods and materials for use in resale and manufacturing of goods and/or raw materials. Purchasing officers are found in most small and large businesses; e.g., manufacturing plants, hospitals, educational institutions, and government offices. (Offered spring term of odd numbered years)
 
BU 348 Marketing Management
3 credits (CS)

This course is an advanced marketing course which takes an analytical approach to solving complex marketing problems at the managerial level. Various marketing principles, statements, and concepts are presented. The case study approach will be used. (Offered spring term of odd numbered years) Prerequisite: BU 120 Principles of Marketing.
 
BU 351 A Comparative Look at Fortune 500 Companies
1 credit (CS)

This course is taught using a case study approach by analyzing Fortune 500 companies strategic plans, financial statements, marketing, advertising, and product/services and what makes them so successful. (Offered every three years) Prerequisites: BU 110 Principles of Management and SM 261 Statistics.
 
BU 352 Motion Picture Industry as a Business
1 credit (CS)

This course is designed to give students a basic understanding of the key business issues relating to the  marketing, publicity, and distribution of feature-length motion pictures and how it will impact the US and global economies. (Offered every three years)
 
BU 353 YouTube Phenomena and its impact on Business
1 credit (CS)

This course will look at the growth and development of YouTube. A historical perspective on the development and continued growth of YouTube and how those who use it is explored. This course will discuss how to use YouTube, and how it can be an effective tool for educators wishing to incorporate the use of video in the classroom. (Offered every three years)
 
BU 360 Advanced Principles of Equine Business Management
3 credits (CS)

Building upon basic principles learned in BU 112, students will continue their study of business management. This course will examine aspects of business management including business ethics, taxes, liability, insurance, horse sales, budgeting, financial planning and customer relations as they relate specifically to small businesses in the horse industry. The completion of a formal business plan is required. (Offered fall term)  Prerequisite: BU 112 Business Operations for Farm and Stable Owners.
 
BU 361 Business Promotions
3 credits (CS)

This course will provide a study of techniques used within a small business for promotion, marketing and sales. Students are required to complete projects, utilizing current technology available through computers and video. (Offered spring term) Prerequisites: BU 121 Microsoft Word and BU 122 Microsoft Excel.
 
BU 363 Business Law
3 credits (CS)

Introduction to the fundamental elements of the law and our legal system as it has developed over time. The scope of the course will include specific substantive areas of the law together with practical application in our business world. Further, the course will include an overview of the sources of law, common law, federal and state law, ethics, and an analysis of case law and application as it relates to the ethical business practices. Students will also become familiar with the lawsuit process, rights and remedies. Students will respond in class-discussion format that will demonstrate knowledge of concepts and legal principles, and be able to interpret, apply and evaluate the framework in business environments. At the conclusion of this course, students will have a basic understanding of the law, with emphasis on legal applications and substantive areas of law most meaningful in business, industry and the professions. (Offered fall and spring terms)

BU 381 Internship Preparation
1 credit (CS)

This course is designed to give the student an overview of the internship process, materials needed and preparation for career opportunities. Select topics are designed to help students understand the requirements of career planning in order obtain the best possible internship for them. Students intending to do an internship during winter, spring or summer terms are required to enroll in this course during the corresponding fall term. Students intending to do an internship during the fall term are to enroll in the fall term of the prior year.  (Offered fall terms)

BU 391 Professional Practice and Portfolio Development
1-3 credits (CS)

This independent study course is designed to give the student an additional opportunity to formally expand their professional growth under the direct supervision of a Faculty Mentor. Learning activities suitable to this include work in the fields of instruction and research. Students may develop and implement a research project, serve as a research assistant and/or assist in instructional activities in lecture and lab settings.  Course Goals, Objectives, and Assignments are developed between student and Faculty Mentor and submitted for approval using the normal pathways for Independent Study coursework. (Offered as an independent study)
 
BU 399 Equine Business Junior Seminar
1 credit (CS)

Juniors in the Equine Business Management specialization will engage in discussions regarding preparation for their senior year and internships, postgraduate preparation discussions and activities, including analysis and reflection of what they have accomplished and how to further apply their knowledge in the future. Development and refinement of professional resumes (suitable for their major and goals), portfolios and interviewing techniques, preliminary graduate school discussion, and transitioning to the workforce, both professionally and personally, are covered. (Offered spring term) Prerequisite: Junior standing.
 
BU 401 International Business
3 credits (CS)

This course examines the environments in which American companies exist today from a global perspective. Topics discussed are competition, distribution, economics, socio-cultural forces, finance, natural resources, labor and politics, and their influence on the global manager (Offered fall term of odd numbered years). Prerequisite: HG 131 Macroeconomics or HG 132 Microeconomics.
 
BU 411 Financial Management  
3 credits (CS)

The course presents problems and procedures of financial management, including planning and controlling capital needs. Financial planning, analysis and measurements, and the impact of budgets on human factors are addressed. The course utilizes case-method and problem-solving techniques. (Offered fall and spring terms) Prerequisites: AC 331 Financial Accounting and AC 332 Managerial Accounting.
 
BU 411L Financial Management Lab
1 credit (CS)

This course will supplement and help students understand concepts, terms, paradigms, and theories as presented in BU 411 Financial Management.  This is a companion course to BU 411 and should be taken concurrently. (Offered fall and spring terms)

BU 413 Entrepreneurship
3 credits (CS)

This course explores the opportunities for individuals considering entrepreneurship. The course will focus on entrepreneurial ventures in business, product development, and service industries. Focus will be on the steps necessary to compete in competitive markets as an entrepreneur. (Offered fall term of odd numbered years) Prerequisites: BU 110 Principles of Management, BU 240 Principles of Marketing, AC 201 Financial Accounting.
 
BU 431 Leadership
3 credits (CS)

This course examines the special qualities, knowledge, and skills that separate leadership from management. Motivational techniques, ethics, vision and appropriate styles are discussed. Role playing simulation exercises are explored. Student must pass with a "C" or better.  (Offered fall term of odd numbered years) Prerequisite: BU 110 Principles of Management.
 

BU 442 Comparative and International Marketing
3 credits (CS)

This course covers issues in world trade as applied to consumer products, and international sales and manufacturing practices. Students acquire awareness of the environmental and managerial aspects of U.S. and foreign export and import markets. (Offered on a rotating basis) Prerequisites: BU 120 Principles of Marketing and HG 335 International Trade and Economics.
 

BU 451 Fashion Buying and Merchandise Planning
3 credits (CS)

This course presents a balance of theory, retail math skills application, and entry-level decision making, as well as Excel templates, and the opportunity to use either the Internet or other current examples of issues in retail. The course approaches the topic of retail planning and forecasting in a way that gives students the experience of creating a six-month plan and understanding its inner workings, relationships, and practical applications, yet remains rooted in basic retail theory. (Offered spring term of even numbered years) Prerequisites: Math Elective, FM 250 Fashion Merchandising.
 
BU 473 Business Research Methods
3 credits (CS)

Students study various research methods and applications of research to business. Emphasis is placed on demographics and psychographics and on the critical analysis and interpretation of research as a tool for decision making.  (Offered fall term) Prerequisites: AC 201 Financial Accounting, AC 202 Managerial Accounting, BU 240 Principles of Marketing, and SM 261 Statistics.  Prerequisite or co-requisite: BU 301 SPSS.
 
BU 475 Marketing Research
3 credits (CS)

Students study various methods and applications of marketing research as related to sales, buying and distribution. Emphasis is placed on demographics and psychographics, and on the critical analysis and interpretation of marketing research as a tool for decision making in retailing and merchandising. Students prepare a research report for a client. (Offered fall term) Prerequisites: AC 201 Financial Accounting, AC 202 Managerial Accounting, BU 240 Principles of Marketing, and SM 261 Statistics.  Prerequisite or co-requisite: BU 301 SPSS.
 
BU 481 Business Management Internship
3 credits (CS)

Experiential learning is a priority of the business management program and all majors must pursue at least one business management internship. On-the-job experience may be obtained in such areas as marketing, banking, sales, accounting, human resource management, stable management, nonprofit organizations, sport management and many others. Students submit a Learning Agreement, outlining objectives and activities for the internship experience, and keep a log of experiences, responsibilities and successes. Students also meet in a weekly seminar with faculty internship coordinators. Final projects and displays for the Annual Internship Expo are negotiated with specific internship instructors. Students must pass with a "C" or better. (Offered all terms) Prerequisite for Management: Equine Business Management majors: BU 360 Advanced Principles of Equine Business Management. Students are strongly encouraged to enroll in BU 351 A Comparative Look at Fortune 500 Companies during the fall term prior to their internship.  Failure to do so can jeopardize placement and ability to complete an internship in the desired term.
 
BU 495 Senior Capstone
3 credits (CS)

This course is a study of policy-making from a case approach. It utilizes and integrates knowledge and skills from business and related disciplines in problem analysis and decision making. This is the Capstone course for the management degrees. In order to enroll in these courses students must have completed 90 credits, or permission of the program director. Students cannot concurrently enroll with BU 473 or BU 475. (Offered spring term) Prerequisite: BU 473 Business Research Methods or BU 475 Market Research.
 

BU 499 Equine Business Senior Seminar
1-3 credits (CS)

This course involves conversations regarding each student’s personal and professional goals following graduation. Time is spent discussing skills in job searching and interviewing as well as financial planning for post-graduation preparation. Students develop and gather materials for use in the professional career portfolios.  Prerequisites: BU 399 Equine Business Junior Seminar, BU 473 Business Research Methods or BU 475 Market Research, IM 325.

Summer Session I - July

  • Summer Term Begins
    May 20 2015
  • Memorial Day Holiday
    May 25 2015
  • Summer Term Ends
    Jul 1 2015