Visual Communications

The Bachelor's of Fine Arts degree in Visual Communication is designed to prepare students to pursue graphic design, web/multi-media design, and advertising design careers. The visual communicator utilizes good aesthetic judgment, effective project management, and computer technology to combine words and images to interest, inform or persuade specific audiences.

At Cazenovia College, the Visual Communication program teaches students how to connect, conceptualize, strategize, translate, communicate, and create with a clear connection between client and designer. It is this connection between the client and the designer that defines visual communications.

Students are also offered extra-curricular opportunities in which to network and build professional skills. Some of these activities include Images Magazine, the college art and literary publication, the Visual Communications Club, whose mission is to connect students with activities and professionals in visual communications, and field trips to many local and regional companies and businesses. The Visual Communication Club sponsors a trip to New York City each semester. Some of the places they have visited include the New York Times, Architectural Digest, The Concept Farm, Weiden & Kennedy Advertising Agency, AIGA (the American Institute of Graphic Artists), The National Society of Illustrators, and the Art Directors Club.

Students in this major have completed internships and have found employment with the following:

American Greetings
Avalon Legal Copy
Camp Design
Caribbean Cruise Line
E Magazine
Eastwood Litho
Edit Point Video
Eric Mower & Associates
Families USA
Mack Studios Displays
Mark Russell & Associates
Murphy Advertising
Printing Corp.
Reflected Images
Seventeen Magazine
Siano, Pinckney & Hugo
Stanton Portraits
Stone Quarry Hill Art Park
USA Today
Vicks Lithograph &
Voss Signs
Wynne Creative Group